Destination Africa Tourism is the leading authority on all things travel on the African continent, an essential resource for anyone looking to spend time under African skies, either alone, in fun groups, corporate strategy sessions or simply a romantic get-away for a week or two.
Destination Africa Tourism is the only publication in the world to carry the Africa Commerce endorsement and sponsorship.
Destination Africa Tourism maintains an impressively broad editorial mix, combined with personal visits and a stringent vetting process on the regions and facilities; this affords both the traveler and the Destination Africa Tourism reader peace of mind when visiting any of the facilities that bears the Destination Africa Tourism decal. This is awarded only to venues, operators and service providers that have been vetted and secured an Africa Commerce subsidy.
Destination Africa Tourism profiles all the leading destinations from hotels, resorts, guesthouses, game reserves, tour operators and service providers to unique and unusual experiences covering 54 countries across the African continent with pictorial imagery of the highest quality print and online format.
This, along with our expertise and credibility, has allowed Destination Africa Tourism to evolve into a true multi-platform communications solution aimed at a diverse cross section of readers from corporates to the wanderlust soul. Our common interest communities such as the PCO markets, the incentive travel marketers and the MICE markets across the world all have direct access to this amazing annual, focused on raising the standard of African travel.
Why the need for Destination Africa Tourism?
Africa is on the rise – the leaders of the continent are working together to expose the beauty of the continent, whilst protecting the traveller against fly-by night providers and poor experiences.
Destination Africa Tourism is the leading authority in independently vetting the tourism industry the world over, Destination Africa Tourism has been engaged to filter and vet the African tourism industry, mining the continent for the very best of venues, operators and service provider – together we will firmly place your property or service and Africa’s best on international gateways. Travel and tourism is a vital component of economic development and poverty reduction in many of the worlds’ poorest countries.
The African Union (AU) along with Africa Commerce (AC) is on a strong drive to raise African tourism; as such Africa Commerce has partnered with Africa Business Investment to produce the annual publication Destination Africa Tourism.
What is Destination Africa Tourism?
This multi-platform publication comprises of print, electronic and digital distribution and is the first truly collaborative marketing effort in being able to showcase the incredible array of destinations, game reserves and tourism services the African continent has to offer.
Where is Destination Africa Tourism found?
This user-friendly guide for international visitors and locals to encourage visitation and spend into Africa, can is distributed as follows:
• 85,000 copies released at international trade shows and tourism exhibitions – across North America, Europe, Asia and Africa
• 17,500 copies released to IAPCO – International Association of Professional Congress Organisers (USA leading PCO association)
• 12,850 copies released to ABPCO – Association
of British Professional Congress Organisers (United Kingdom leading PCO association) • 6,950 copies released to ICCA – Inter congress and Convention Association (Chapters of the East)
• 4,800 copies released to airlines and slow lounges
• 26 900 copies released to Incentive Travel companies and consultants across the globe
• 2,500 to the Diplomatic Community and South African embassies
• 3,500 copies for sales and marketing
• 115,000 copies of the e-zine/MMD (multi-media disc) are released annually.